It’s a good thing someone invented the mirror because we humans are obsessed with our bodies.  We spend a lot of time in front of mirrors trying to get a perspective on how others see us.  We flex, we pose, we suck in our guts, we hold our breath, and we grab handfuls of flesh to see what it would look like of it wasn’t there.  Then we strain our necks so we can see what we look like from behind and do it all over again.

With all this time we spend in front of mirrors, it is unfortunate that so many of us are unhappy with the view.  Practically everybody wants to lose weight – even the skinny people.  We all want to look better than we do, and we definitely want to feel better. This is human nature and, at the core, there is really nothing wrong with it.  We all simply want to be healthy and attractive, and that’s a good thing.

Where it turns bad is when our culture – through the media, pharmaceutical companies, and numerous other culprits – pushes this universal human trait to the point where it results in destructive behavior. Our quest to improve our bodies has resulted in millions of young men and women suffering – and too often dying – from anorexia or bulimia; millions have risked their health with pharmaceuticals, ‘diet pills’, and steroids; and nearly everyone experiences feelings of inferiority and self-consciousness because they don’t look as good as the air-brushed genetic anomalies on the cover of Cosmo or GQ.

What’s peculiar is that, in spite of this obsession, we seem to be moving backwards.  According to statistics, each year more and more of us are classified as obese or overweight.  Childhood obesity is an epidemic.  Heart disease, hypertension, and other diet and exercise related health problems become more and more prevalent every year.

A simple framework and the tools you need

So what are we supposed to do?  We want to do the right thing – lose fat and be healthier – but the more we know, the more confused we get.  There are thousands of diets, weight loss programs, books, pills, etc.  And the information available is even more confusing and often contradictory.  For example, the government-promoted food pyramid says grains, cereal, rice, and pasta should be the basis for a healthy diet.  Meanwhile, reputable nutritionists refer to these carbohydrate sources as “the enemy” to be avoided at all costs. Or the FDA approves a drug for weight control and a couple years later you find out that there’s a pretty good chance it could kill you.

The purpose of this report is to help you alleviate the confusion and provide a simple framework that you can use on a daily basis. It will create a foundation to help you think about how to approach your own weight control. With this framework in mind, you will be able to evaluate the different diets and theories that you may hear about.

While this report offers some valuable information, more importantly it provides you with access to the tools that will help you put that knowledge to work.  Tools that actually help you achieve significant, permanent weight control.  It offers a unique, holistic perspective on weight control and helps you understand how to use one of the most powerful tools at your disposal; a tool that virtually every popular diet or exercise program ignores completely.

Focus on fat loss

One thing to keep in mind is that while we may talk about “weight loss,” we need to remember that we should focus on “fat loss” and “weight control.”  We can all lose a lot of weight quickly by just not drinking water for a few days, but while we might “lose weight,” we’re much less healthy.  So remember that you should always focus on losing fat.

“Weight control” means that we are in control of our body composition – fat vs. lean muscle mass.  Many people actually gain weight as they lose fat because they are putting on more lean muscle mass.  And since muscle weighs more than fat, some people will actually add pounds even while their waistlines gets smaller and smaller. The important thing is improving your overall health so you look and feel better.

Set realistic goals

The fastest the human body can metabolize fat in a 7 day period is around 3.3 pounds.  So, if you want to lose fat and you set a goal to lose a pound a day, it’s not going to happen.  If you do succeed in losing 7 pounds in a week, the fact is that more than half of that weight will be muscle and water.  There are no two ways about it.

One of the problems we have with weight control is that we expect too much too quickly.  When we don’t get the results we were hoping for, we get discouraged and give up.

So set a goal of losing 1-2 pounds per week.  It may not seem like much, but that’s 50-100 pounds a year.  With a little patience you can make huge strides in a relatively short period of time.  The best part about more gradual, consistent fat loss is that it is much more sustainable.  So there is a much better chance that you will never see those pounds again.

Write your success story first

If you are overweight or simply not as healthy as you think you should be, then you have an opportunity to create an incredible and inspiring success story.  Think about what your ideal weight and shape is.  Close your eyes and imagine the image in the mirror of you at your ideal weight and shape.  Imagine that this is you looking in the mirror 12 months from now.  Experience that victorious feeling you will have when you look like this in just 12 months.  It feels good, doesn’t it?  Imagine what your friends will say when they see the leaner, stronger, healthier person you have become.  Imagine the success story you will tell them about how you succeeded, how you made the commitment to change your life, how you learned the 3 keys of success and made them a reality.